{"id":625,"date":"2010-03-29T13:23:43","date_gmt":"2010-03-29T03:23:43","guid":{"rendered":"http:\/\/www.malcolmgroves.com\/blog\/?p=625"},"modified":"2010-03-29T15:20:27","modified_gmt":"2010-03-29T05:20:27","slug":"did-telstra-really-just-say-that-out-loud-via-zdnetaustralia","status":"publish","type":"post","link":"http:\/\/www.malcolmgroves.com\/blog\/?p=625","title":{"rendered":"Did Telstra really just say that out loud? \/via @zdnetaustralia"},"content":{"rendered":"<p>There have been some exec changes at Telstra, including the announcement of Kate McKenzie as CMO. Nothing unusual, or terribly noteworthy about that, but I was struck by one sentence in <a href=\"http:\/\/www.zdnet.com.au\/telstra-execs-play-musical-chairs-339302094.htm\" target=\"_blank\">the announcement<\/a>, regarding the new CMO appointment:<\/p>\n<p><em>&quot;For the first time, Telstra&#8217;s product developers will be brought together with those people responsible for the strategy, pricing, promotion and market analysis of those products.&quot;<\/em><\/p>\n<p>Read that a couple of times. Essentially, for the first time in Telstra\u2019s history, those responsible for product strategy will be working with those responsible for product delivery! <\/p>\n<p>Strategy and implementation talking to each other? No good can come of this! <\/p>\n<p>Does beg the question, though, what happened before this? <\/p>\n<p>Don\u2019t misunderstand, I\u2019m not shocked that this is true. I suspect it\u2019s true at lots of companies. What shocks me is their honesty, even if it might have been unintentional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There have been some exec changes at Telstra, including the announcement of Kate McKenzie as CMO. Nothing unusual, or terribly noteworthy about that, but I was struck by one sentence in the announcement, regarding the new CMO appointment: &quot;For the first time, Telstra&#8217;s product developers will be brought together with those people responsible for the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-625","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/www.malcolmgroves.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.malcolmgroves.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.malcolmgroves.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.malcolmgroves.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.malcolmgroves.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=625"}],"version-history":[{"count":4,"href":"http:\/\/www.malcolmgroves.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/625\/revisions"}],"predecessor-version":[{"id":629,"href":"http:\/\/www.malcolmgroves.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/625\/revisions\/629"}],"wp:attachment":[{"href":"http:\/\/www.malcolmgroves.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.malcolmgroves.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=625"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.malcolmgroves.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}